Bespoke interactive website built for award winning producer, Naughty Boy.
Naughty Town is a multi-single project fusing the traditional sounds of Motown with contemporary styles and production techniques.
The brief called for an engaging site that would allow visitors to access exclusive content such as interviews with artists and offer easy avenues for listening and purchasing the tracks.
Illustration / Animation / Web design
After initial research and moodboarding, I settled on a retro-future style for the map, influenced by the aesthetic of the late 60s and 70s. Taking visual cues from the release artwork, the user interface was styled to match.
I constructed the isometric artwork entirely in vector format, meaning perfect clarity would be preserved regardless of zoom level. Animations and interactions were built using the latest web technologies, and a custom audio player was integrated so users could listen to the track while they explored the map.
The reaction was extremely positive. Fans loved exploring and engaging with the project and artists on a deeper level. Through integration with Facebook, the site also functioned as an effective remarketing tool.